Product Designer

I'm currently building an app & designing campaigns at Alpian.

Selected Works
2015 – 2020

Suki Paris – Website, Logo & Brand Assets

Suki Paris
Website, logo & brand assets

Digital Essence – Website

Digital Essence

Canadian Olympic Experience
Experience & digital interactives

ALA bailiff's Office – Logo, Brand Guidelines & Assets

ALA bailiff's Office
Logo, brand guidelines & assets

System Professional – IG Stories & Marketing Assets

System Professional
IG stories & marketing assets

Bank of Canada Museum
Experience & digital interactives

Protocole Trophies – Website

Protocole Trophies

Ballets Jazz Montreal – Marketing Assets

Ballets Jazz Montreal
Posters, flyers & ads


Product Designer
Aug 2019 – Present

Create a new disruptive, mobile-only, banking product. Benchmark the fintech industry to assess competition and define best solutions/technologies. Design guidelines, Creative Direction and User Interfaces for mobile. Partner with banking experts, developpers and project managers to develop the application.

Gsm Project
Digital Designer
Oct 2016 – Nov 2018

Design and revise digital interfaces for museum interactives & apps. Create playful interactives to facilitate users learning. Contribute to art direction for illustrations, typography and more. Lead graphic design on various digital interfaces and print projects. Work with project managers across departments.

UX / UI Designer
May 2014 – Aug 2016

Translate ideas into cohesive, intuitive websites by optimizing information architecture and usability. Facilitate the client’s product vision by researching, conceiving and designing experiences. Work closely with strategists, designers and developers to communicate UX and understand technology capabilities.

Skill Set


Audience research is key to defining how to communicate.  Understanding what makes your business unique to uncover ideas that work and set you up with a digital experience that can handle your specific needs.

Art Direction

Definition of brand architecture and communication principles. Creation of logotypes, visual identities and full tailor-made brand guidelines, in line with your business equity and values, on all touchpoints.

Graphic Design

Visuals, posters, brochures, books, print & digital communication campaigns, packaging solutions, editorial design.  Coordination with third-party suppliers such as printers, developers, photographers, etc.


Definition of the user journey according to your business objectives and brand ethos. Creation of an overall approach to extend the brand identity to the product and support the business vision through sustainable aesthetics.

Gerd Afforti
Design & Direction

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