2015 – 2021
ALA bailiff's Office
Art direction, logo & brand assets
Create a new disruptive, mobile-only, banking product. Benchmark the fintech industry to assess competition and define best solutions/technologies. Design guidelines, Creative Direction and User Interfaces for mobile. Partner with banking experts, developpers and project managers to develop the application.
Design and revise digital interfaces for museum interactives & apps. Create playful interactives to facilitate users learning. Contribute to art direction for illustrations, typography and more. Lead graphic design on various digital interfaces and print projects. Work with project managers across departments.
Translate ideas into cohesive, intuitive websites by optimizing information architecture and usability. Facilitate the client’s product vision by researching, conceiving and designing experiences. Work closely with strategists, designers and developers to communicate UX and understand technology capabilities.
Audience research is key to defining how to communicate. Understanding what makes your business unique to uncover ideas that work and set you up with a digital experience that can handle your specific needs.
Definition of brand architecture and communication principles. Creation of logotypes, visual identities and full tailor-made brand guidelines, in line with your business equity and values, on all touchpoints.
Visuals, posters, brochures, books, print & digital communication campaigns, packaging solutions, editorial design. Coordination with third-party suppliers such as printers, developers, photographers, etc.
Definition of the user journey according to your business objectives and brand ethos. Creation of an overall approach to extend the brand identity to the product and support the business vision through sustainable aesthetics.