design & & & & & & & & & & direction.

       Digital designer & art director based in Geneva, Switzerland. I partner with creatives to translate bold ideas into simple, efficient & sustainable solutions for the modern era.

       Clients and collaborators include Mont Blanc, Coty & Bank of Canada.

Alpian - Digital Private Banking
App, website & branding

Suki Paris – Website, Logo & Brand Assets

Suki Paris
Art direction, logo & website


Elise Dantec
Website & Identity

Canadian Olympic Experience
Experience & digital interactives

ALA bailiff's Office
Art direction, logo & brand assets

System Professional – IG Stories & Marketing Assets

System Professional
Instagram stories & marketing assets

Bank of Canada Museum
Experience & digital interactives

Ballets Jazz Montreal
Posters, flyers & brand assets


Art Director
Aug 2019 – Present

Create a new disruptive, mobile-only, banking product. Benchmark the fintech industry to assess competition and define best solutions/technologies. Design guidelines, Creative Direction and User Interfaces for mobile. Partner with banking experts, developpers and project managers to develop the application.

Gsm Project
Digital Designer
Oct 2016 – Nov 2018

Design and revise digital interfaces for museum interactives & apps. Create playful interactives to facilitate users learning. Contribute to art direction for illustrations, typography and more. Lead graphic design on various digital interfaces and print projects. Work with project managers across departments.

UX / UI Designer
May 2014 – Aug 2016

Translate ideas into cohesive, intuitive websites by optimizing information architecture and usability. Facilitate the client’s product vision by researching, conceiving and designing experiences. Work closely with strategists, designers and developers to communicate UX and understand technology capabilities.

Selected Clients

Mont Blanc
Van Cleef & Arpels
Ballets Jazz Montréal
System Professional
Canadian Olympics
HEC Montréal
Suki Paris
Bank of Canada
Off the Hook

Skill Set


Audience research is key to defining how to communicate.  Understanding what makes your business unique to uncover ideas that work and set you up with a digital experience that can handle your specific needs.

Art Direction

Definition of brand architecture and communication principles. Creation of logotypes, visual identities and full tailor-made brand guidelines, in line with your business equity and values, on all touchpoints.

Graphic Design

Visuals, posters, brochures, books, print & digital communication campaigns, packaging solutions, editorial design.  Coordination with third-party suppliers such as printers, developers, photographers, etc.


Definition of the user journey according to your business objectives and brand ethos. Creation of an overall approach to extend the brand identity to the product and support the business vision through sustainable aesthetics.